Are you interested in fixing Instagram Engagement and getting better results on Instagram? Do you wonder what tactics are the most efficient to increase your Instagram user engagement? Or are you maybe asking yourself if customer interaction is important?
Instagram is currently one of the most popular social networks in the world, and according to available data, Instagram is a more important or most favorite network to more users than Facebook and YouTube. In mid-2018, Instagram exceeded the figure of 1 billion active users monthly, which in itself demonstrates the importance of Instagram in today’s modern world. Instagram is used by teenagers, then by the adult population, and also some grandparents may be found there – and the number of users is constantly growing.
But in order to achieve some success on Instagram, and ultimately to earn, you need to have the best possible – engagement, or to be more precise user engagement. Customer engagement may be reached in a variety of ways, and today we will list the most effective ones. Nevertheless, we will first explain what Instagram Engagement as a term means.
What is Instagram Engagement? (User Engagement)
Until recently, Instagram was a simple social network that was designed to be easy to use. But in the last two years, a lot has changed, and so has the point of view on the term of Instagram Engagement. Once, Instagram users engagement was measured solely by the likes and the comments that user posted underneath certain posts, but today this engagement reaches a lot further.
In today’s perspective, we look at Instagram Engagement through the prism of likes and comments on photos and videos, then there is user interest in your Story (Instagram Stories), how well your brand hashtag is quoted, and how many views you have on the IGTV platform. So, one can say that it`s all about the various elements of Instagram that once combined together – make up a meaningful whole. Raising Instagram Engagement is important because that way your profile becomes more popular and you get more followers and likes. Also, a profile with higher Engagement is more often suggested by Instagram as a profile worth visiting. That`s why you should thinking about raising your Instagram Engagement. Below, we introduce you to the most efficient tactics to achieve that goal.
Write longer photo captions
One of the elements that is driving the rise of Instagram Engagement by Instagram itself is certainly the amount of time users spend on a post. The more time users spend watching and reading a post, the greater the signal to Instagram that the post is valid and should be given more space on Instagram. Users can place up to 2,200 characters of long captions below photos and videos, but only few use it. Harness the potential of long posts, get users interested, and increase customer engagement.
Optimize Instagram Stories
Instagram Stories are posts that disappear after 24 hours and all influencers and brands use them to show (slightly more relaxed) details from their daily lives. However, when adding new Instagram stories, users should pay attention to a few details, allowing them to increase engagement on their Instagram profile. First of all, when sharing content it`s important to tag other people and brand in your Instagram Story, as this increases the opportunity for someone else to share your story. Second, add the location so that users can find you by that parameter. Third, add hashtags because we all know how much power hashtags have and therefore need to be used for greater Instagram Engagement.
Design a hashtag strategy
Most Instagram users add the hashtag as a result of the inspiration they got at that very moment. Which is, completely spontaneously. However, this may not be the smartest strategy because hashtags have a certain structure and popularity and need to be addressed. It’s important to understand what hashtags help bring in new people to your profile, and increasingly use those hashtags in the end. To find it out, start thinking about the hashtags you use and categorize these hashtags into some meaningful groups. After that, post new posts with the categorized hashtags and you will soon understand what hashtags are contributing to your Instagram Engagement increase.
Collaborate with other brands and influencers
Collaboration with other influencers and brands can have a very positive impact on Instagram Engagement. In that case, their users find out about you and many of them will become your followers because they trust the recommendations of the person they are already following. However, when choosing such collaborations, it is important to keep a few details in order for the collaboration to be successful and mutually satisfying. First of all, you need to consider whether the desired influencer or brand fits into your business goals, then whether the both of you are aware of the benefits that this collaboration will bring. And then, there is the overlap in followers – which means if you and the person or brand in question have the same target group.
Reply to messages and comments
By responding to messages and comments, you are letting your followers know that you care about them, which means that they will continue to be loyal to you. Although answering numerous queries and comments is an extremely arduous and time-consuming job – it certainly pays off. Specifically, connecting with your users will boost mutual trust, resulting in more attachment and more likes and new comments. So, such activities could dramatically increase Instagram Engagement, so it’s definitely worth using.
There are many parameters that affect Instagram Engagement, and above we have listed just a few that are among the most important. It should be emphasized that it is of utmost importance that the content you publish is in line with the expectations of your followers, because in that case you get more attention. If the content is not up to the expectations of the user, then the whole thing is going in the wrong direction and your Instagram Engagement will fall. Do not allow this because Instagram Engagement plays an important role in achieving any success on this social network. Good luck with boosting your account!