All businesses, small and large, have been using email marketing for years. It’s no wonder they’re still using it, as it’s one of the most efficient marketing tools of the digital era. If you wish to promote your business and raise brand awareness, email marketing is the right thing for you.
If you think you’ll just send whatever email and call it a day, you’re very wrong. There’s an art to email marketing today, and it’s all geared towards making the other side – the targeted audience – feel like you’re having a meaningful personal conversation with them.
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