How to Increase The Effectiveness of The Paid Search Marketing?



Search engine marketing (SEM) is a form of internet marketing that seeks to promote advertisers’ websites by increasing their visibility on search engine result pages (SERPs). This type of advertising is especially effective if the website is not optimized or it is difficult to get high ranking on search results pages because of the high concentration of competition on the targeted keywords. Paid and organic search are essential parts of any complete search engine marketing strategy..

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Analyze your competitors’ pay-per-click (PPC) campaigns



You can gain a great sense of your competitors’ conversion rate by analyzing their pay-per-click (PPC) advertisements. Furthermore, by comparing your own campaign with that of your competition, you get an insight into the strengths and weaknesses of your ads.

The PPC ad analysis is performed in several steps.

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